Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume

Lionel Nicod (), Sylvie Llosa and David Bowen
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Lionel Nicod: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Date: 2020-07
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Published in Journal of retailing and consumer services, 2020, 55, pp.102069. ⟨10.1016/j.jretconser.2020.102069⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04311127

DOI: 10.1016/j.jretconser.2020.102069

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