Exporter-importer innovation co-developments: exploration of relational norms

Oksana Kantaruk Pierre (), Raluca Descotes and B. Walliser ()
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Oksana Kantaruk Pierre: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Raluca Descotes: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique
B. Walliser: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This research explores relational dimension of exporter-importer innovation co-developments. Based on 11 explorative interviews with French exporting small and medium-sized enterprises (SMEs) we highlight the role played by relational norms in new product development (NPD) process. We build on relational exchange theory Macneil, 1980; Dwyer et al., 1987). Our results provide evidence that cooperation and continuity expectations norms create an enabling relational environment for innovation co-development, while the norm of equity seems to be less important within NPD process. The full paper is available from the authors.

Keywords: collaborative innovation exporting SMEs relational norms exporter-importer relationship; collaborative innovation; exporting SMEs; relational norms; exporter-importer relationship (search for similar items in EconPapers)
Date: 2021-12-10
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Published in 47th EIBA Annual Conference 2021, European International Business Academy, Dec 2021, Madrid, Spain

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04318646

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