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Etude de l'influence des technologies d'aide à la vente sur les performances du commercial: le rôle des médiateurs interpersonnels et intrapersonnels

Romain Franck and Maud Dampérat ()
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Romain Franck: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UJM - Université Jean Monnet - Saint-Étienne
Maud Dampérat: UL2 - Université Lumière - Lyon 2, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne

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Date: 2023-05-19
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Published in 37ème Congrès international de l’Association Française de Marketing, AFM, May 2023, Angers, France

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