Studying the influence of social media use on sales performance: the role of relational mediators

Romain Franck and Maud Dampérat ()
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Romain Franck: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UJM - Université Jean Monnet - Saint-Étienne
Maud Dampérat: UL2 - Université Lumière - Lyon 2

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Date: 2021-05-25
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Published in 50th European Marketing Academy Conference, EMAC, May 2021, Madrid, Spain

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