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The Role of Justice, Trust, and Customer Participation in Improving Loyalty Behaviour in a B2B Service Recovery Context

Maud Dampérat (), Martin Savard and Jean-Charles Chebat
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Maud Dampérat: UL2 - Université Lumière - Lyon 2
Martin Savard: HEC Montréal - HEC Montréal
Jean-Charles Chebat: HEC Montréal - HEC Montréal

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Date: 2009-06-19
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Published in 2nd French - German – Swiss Workshop on B2B Marketing, Jun 2009, Lausanne (Switzerland), Switzerland

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