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Implication durable à l’égard du shopping et attitudes à l’égard de l’achat en ligne: un modèle exploratoire

Maud Dampérat (), Michelle Bergadaà () and Grégory Coraux
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Maud Dampérat: HEC Montréal - HEC Montréal
Michelle Bergadaà: UNIGE - Université de Genève = University of Geneva
Grégory Coraux: UNIGE - Université de Genève = University of Geneva

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Date: 2008-01-17
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Published in 7th ESCP-EAP International Conference on Marketing Trends, ESCP-EAP, Jan 2008, Venise, Italie

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