Le risque d’achat: comment est-il appréhendé par le personnel de l’interface entreprise-client ?

Michelle Bergadaà (), Grégory Coraux and Maud Dampérat ()
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Michelle Bergadaà: UNIGE - Université de Genève = University of Geneva
Grégory Coraux: UNIGE - Université de Genève = University of Geneva
Maud Dampérat: HEC Montréal - HEC Montréal

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Date: 2006-01-20
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Published in 5th ESCP-EAP Conference on Marketing Trends, ESCP-EAP, Jan 2006, Venise, Italy

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