A behavioural approach to understanding the artist as entrepreneur

Bronwyn Coate, Robert Hoffmann, Pia Arenius and Swee-Hoon Chuah
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Bronwyn Coate: RMIT University - Royal Melbourne Institute of Technology University
Robert Hoffmann: RMIT University - Royal Melbourne Institute of Technology University
Pia Arenius: RMIT University - Royal Melbourne Institute of Technology University
Swee-Hoon Chuah: UTAS - University of Tasmania [Hobart]

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Abstract: "This chapter presents a behavioural approach to understanding the artist as a particular type of entrepreneur. With the continued development of the field of arts entrepreneurship that links the pursuits of both artistry and entrepreneurship, this chapter discusses the behavioural similarities between artists and entrepreneurs in three key dimensions: tolerance for risk, creative disposition and intrinsic motivation. We discuss evidence regarding each of these from a disparate literature across a range of disciplines including economics, psychology, neuroscience and sociology. A clearer understanding of the ‘artepreneur' emerges, with relevance for both policy makers and practitioners. In particular, behavioural insights regarding the similarities and differences between artists and entrepreneurs can assist in developing non-regulatory interventions towards individual behavioural change. Encouraging both creative and entrepreneurial behaviours allows the arts and culture flourish and nurtures innovation more generally."

Keywords: artists; entrepreneurship; entrepreneur (search for similar items in EconPapers)
Date: 2021-05-26
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Published in Researching Art Markets, Routledge, 13 p., 2021, ⟨10.4324/9781003018674-10⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04325596

DOI: 10.4324/9781003018674-10

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