Food prosumption technologies: A symbiotic lens for a degrowth transition

Handan Vicdan, Emre Ulusoy, Jack S. Tillotson, Soonkwan Hong, Ahmet Ekici and Laetitia Mimoun
Additional contact information
Handan Vicdan: EM - EMLyon Business School
Emre Ulusoy: PLU - Pacific Lutheran University [Tacoma]
Jack S. Tillotson: University of Vaasa
Soonkwan Hong: MTU - Michigan Technological University
Ahmet Ekici: Bilkent University [Ankara]
Laetitia Mimoun: ESCP Europe - Ecole Supérieure de Commerce de Paris

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Abstract: "Prosumption is gaining momentum among the critical accounts of sustainable consumption that have thus far enriched the marketing discourse. Attention to prosumption is increasing whilst the degrowth movement is emerging to tackle the contradictions inherent in growth-driven, technology-fueled, and capitalist modes of sustainable production and consumption. In response to dominant critical voices that portray technology as counter to degrowth living, we propose an alternative symbiotic lens with which to reconsider the relations between technology, prosumption, and degrowth living, and assess how a degrowth transition in the context of food can be carried out at the intersection of human–nature–technology. We contribute to the critical debates on prosumption in marketing by analyzing the potentials and limits of technology-enabled food prosumption for a degrowth transition through the degrowth principles of conviviality and appropriateness. Finally, we consider the sociopolitical challenges involved in mobilizing such technologies to achieve symbiosis and propose a future research agenda."

Keywords: degrowth; prosumption; sustainability; symbiosis; technology (search for similar items in EconPapers)
Date: 2024-06
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Published in Marketing Theory, 2024, 24 (2), 289-309 p. ⟨10.1177/14705931231199962⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04325742

DOI: 10.1177/14705931231199962

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