Editorial - Digital does not stand alone… the road to further critical analysis lies open

Philip Kitchen ()
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Philip Kitchen: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ICN Business School

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Abstract: This issue publishes five papers with a wide range of contributors from the USA, Australia, Poland, New Zealand and Japan. The abstracts summarise the paper contents well in subjects ranging from mobile payments, podcast effects, country tourism advertising, to nonprofit donation requests, and how promotional products enhance ad impact.

Date: 2023-08-10
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Published in Journal of Marketing Communications, 2023, 29 (6), pp.533-534. ⟨10.1080/13527266.2023.2244799⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04326830

DOI: 10.1080/13527266.2023.2244799

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