Consumers’ perceived value of Social IoT based online community: investigating social awareness processes surrounding smart kitchen robot appliances
Ronan de Kervenoael,
Rajibul Hasan (),
Alexandre Schwob and
Vinciane Lepaih
Additional contact information
Ronan de Kervenoael: ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business
Rajibul Hasan: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Alexandre Schwob: Excelia Group | La Rochelle Business School
Post-Print from HAL
Abstract:
Situated within the broader Social Internet of Things (SIoT) paradigm, where objects autonomously communicate, learn, and establish social relationships (Machine 2 Machine and Machine 2 Human), this study investigates via Partial Least Square Structural Equation Modelling (PLS-SEM) the social awareness processes at hand and establishes the drivers of consumers' perceived value of SIoT based online communities (OCs). We leverage the case of smart kitchen robot appliances, such as Cookeo by Moulinex, and a sample of female respondents (n = 335) from France who all own and use such SIoT kitchen robot devices. The model demonstrates that the perceived value of SIoT based OCs stems from three SIoT community related activities, mutual aid, participation, and enjoyment, that are respectively driven by three motivational factors, including the willingness to co-produce, the willingness to connect to others, and the willingness to learn from the community. The vibrant exchanges in these cooking OCs reveal evolving relationships' configuration and demands among participants integrating SIoT technology reach in the meaning and historical specificity of cooking as a cultural practice. Our contributions relate to the identification of consumers' perceived value of SIoT based OCs drivers and to the critical debate about gender in SIoT technology and services development.
Date: 2023-10-17
References: Add references at CitEc
Citations:
Published in Behaviour and Information Technology, 2023, pp.1-20. ⟨10.1080/0144929X.2023.2270713⟩
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04326841
DOI: 10.1080/0144929X.2023.2270713
Access Statistics for this paper
More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().