L’implantation et le management des enceintes sportives dans une logique néo-marketing

Michel Desbordes ()
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Michel Desbordes: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans

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Date: 2018
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Published in Michel Desbordes; André Richelieu. Marketing du sport : une vision internationale, De Boeck supérieur, pp.163-202, 2018, 978-2-8073-0946-3. ⟨10.3917/dbu.desbo.2018.01.0163⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04327609

DOI: 10.3917/dbu.desbo.2018.01.0163

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