Sports marketing, from humble beginnings to maturity

Michel Desbordes ()
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Michel Desbordes: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans

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Date: 2019
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Published in Michel Desbordes; Pascal Aymar; Christopher Hautbois. The global sport economy: Contemporary Issues, Routledge, pp.172-212, 2019, 978-0-367-15105-8. ⟨10.4324/9780429055034-3⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04327691

DOI: 10.4324/9780429055034-3

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