Sport marketing management and communication

Gilles Erb (gilles.erb@gmail.com) and Christopher Hautbois (christopher.hautbois@u-psud.fr)
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Christopher Hautbois: CIAMS - Complexité, Innovation, Activités Motrices et Sportives - UP11 - Université Paris-Sud - Paris 11 - UO - Université d'Orléans

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Date: 2018
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Published in Managing the Business of Sport, Routledge, pp.296-318, 2018, 9781138291386. ⟨10.4324/9781315265476-15⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04338239

DOI: 10.4324/9781315265476-15

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