Conceptualizing the determinants of tourism destination choice through perceived value

Conceptualisation des déterminants du choix d'une destination touristique par la valeur perçue

Karim Khelifi

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Abstract: Tourism decision-making is a complex and unique process influenced by social, economic, financial, environmental, cultural and psychological factors. It also depends on goals, travel opportunities, communication efforts and many other internal and external variables (Smallman and Moore, 2010). However, according to the classic, normative and routine decision-making process (Howard and Sheth, 1969; Croutsche, 2003; Decrop, 2019), tourists' vacation decision-making tends to go through the same behavioral stages, although the time between stages can vary considerably. It can be instantaneous, or take years depending on individual circumstances (Pizam and Mansfeld, 2000), and ultimately boils down to weighing up the pros and cons of each alternative choice (Smallman and Moore, 2010; Sirakaya and Woodside, 2005). Consumers' subjective assessment of perceived benefits (advantages or gains) and sacrifices (disadvantages or "drawbacks") is known under the concept of perceived value (Kotler et al., 2006) and is of great interest to marketers.

Keywords: Tourism; Destination; Behavior; Decision - making factors; perceived value (search for similar items in EconPapers)
Date: 2023-10-09
Note: View the original document on HAL open archive server: https://hal.science/hal-04348660
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Published in 9èmes Rendez-vous Champlain, Excelia Business School, Oct 2023, La Rochelle, France

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