Consumer responses to environmental corporate social responsibility and luxury

Marie Schill () and Delphine Godefroit-Winkel
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Marie Schill: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: Purpose – Drawing on the Stimulus-Organism-Response framework, this study presents an original model examining the influence of environmental corporate social responsibility, luxury, and service quality dimensions on consumer emotions that in turn influence consumer attitudes towards the shopping mall. Design/ methodology/ approach – Structural equation modeling is applied to data from a sample of 706 French consumers to test the hypotheses. Findings – The results highlight the importance of environmental corporate social responsibility, luxury, and service quality dimensions as stimuli influencing positively consumer emotions, which in turn positively influence consumer attitudes. Research limitations/ implications – This study extends prior work in the field of services marketing and the Stimulus-Organism-Response framework while considering environmental CSR, luxury, and service quality dimensions as relevant stimuli. It further contributes to the literature of the shopping mall while examining relevant and unexplored antecedents to consumer emotions. Practical implications – This article provides tailored recommendations for shopping mall managers. It details how managers can use environmental CSR and luxury dimensions besides service quality as relevant stimuli in their positioning strategies to enhance consumer emotions and attitudes. Originality – This study provides novel insights into shopping mall dimensions – i.e., environmental CSR, luxury, and service quality - influencing consumer responses.

Date: 2022-08-16
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Published in Journal of Services Marketing, 2022, 36 (6), pp.769-780. ⟨10.1108/JSM-11-2020-0472⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04348947

DOI: 10.1108/JSM-11-2020-0472

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