Créateurs de contenus et institutions culturelles: Formes et enjeux de collaboration

Marie Ballarini () and I. Bastard ()
Additional contact information
Marie Ballarini: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
I. Bastard: BnF_DSG - Bibliothèque nationale de France, Délégation à la Stratégie et à la recherche - BnF - Bibliothèque nationale de France

Post-Print from HAL

Abstract: Existing on social networks has become an absolute necessity for cultural institutions over the last decade. There are, however, multiple modes of existence in digital spaces: if institutional accounts constitute a starting point for many, digital strategy also involves thinking about articulations with the spontaneous and multiple expression emblematic of the web, whether that of visitors, competitors, or prescribers. Among these voices, we focus on those of a new form of prescription and mediation by content creators, sometimes called art influencers. Neither speaker guides, nor journalists, heirs of communication agencies and audiovisual production companies, these new actors, generally individual, have heterogeneous motivations and objectives, witnesses of an ecosystem in the process of being reconfigured. Their positioning and their relationships with traditional players in the field are therefore under construction and it is these reconstructions that this text proposes to follow.

Keywords: Médiation; Musée; Réseaux sociaux; Créateurs de contenus; Collaboration professionnelle (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-cul
Note: View the original document on HAL open archive server: https://hal.science/hal-04353078v1
References: Add references at CitEc
Citations:

Published in Revue française des sciences de l'information et de la communication, 2023, 27, ⟨10.4000/rfsic.14948⟩

Downloads: (external link)
https://hal.science/hal-04353078v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04353078

DOI: 10.4000/rfsic.14948

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().