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The impact of humor in anti-smoking prevention campaigns on the attitudes and intentions of young people under 17

L’impact de l’humour dans les campagnes de prévention anti-tabagique sur les attitudes et les intentions des jeunes de moins de 17 ans

Maud Lambert, Monica C. Scarano () and Annabel Martin-Salerno ()
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Monica C. Scarano: LITL - Laboratoire Interdisciplinaire des transitions de Lille - UCL FGES - Université Catholique de Lille - Faculté de gestion, économie et sciences - ICL - Institut Catholique de Lille - UCL - Université catholique de Lille - JUNIA - JUNIA - UCL - Université catholique de Lille

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Date: 2024-01-22
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Published in International Marketing Trend Conference, 2024

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