“Sign me!”: The influence of online petitions design on signing behaviour

Béatrice Parguel (), Elisa Monnot () and Anne Carminati
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Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Elisa Monnot: THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université
Anne Carminati: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The European Marketing Academy (EMAC), established in 1975, is a professional society for people involved with or interested in marketing theory and research. The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing. At present, the EMAC has over 1,000 members from more than 57 different countries on all five continents.Annual Conference: hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects at various stages of development. Regional Conference: aiming to attract researchers interested in marketing issues in changing and growing markets, and issues with a regional perspective. All types of research approaches are welcome. Furthermore, the Regional Conference serves the marketing communities of transition societies and interested researchers as a meeting point.

Date: 2023-05
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Published in European Marketing Academy (EMAC) Annual conference, May 2023, Odense, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04358344

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