CORPORATE SOCIAL RESPONSIBILITY: TOWARDS SUSTAINABLE MANAGEMENT OF THE COVID-19 CRISIS?

LA RESPONSABILITE SOCIALE DES ENTREPRISES: VERS UN MANAGEMENT DURABLE DE LA CRISE COVID-19 ?

Noaman Zeriouh ()
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Noaman Zeriouh: UM5 - Université Mohammed V de Rabat [Agdal]

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Abstract: The objective of this paper is to analyze the challenges and opportunities that companies will have in the new post-COVID-19 reality and the role that CSR can play in helping companies survive in the immediate future and prosper in the long term. This work is qualitative, using research texts, electronic media, specialized business and health magazines, national and inter-national newspapers. Recapitulating, a return to the pre-pandemic situation will not be possi-ble. The crisis opens opportunities to support policies that are sustainable with the environment and that promote human and labor rights. Consumer demand, companies' supplier networks, their sources of cash, financing, and liquidity have changed. Companies can find useful tools in CSR programs to adapt to the new reality.

Keywords: CSR; Sustainable management; COVID-19; Crisis management; Management crisis; RSE; Management durable; Management de crise; Crise de management; Crise de management CSR (search for similar items in EconPapers)
Date: 2023-05-11
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-04365732
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Published in Gouvernance, Entrepreneuriat et Performance (Crises de management ou management de crises? vers des business models innovants), Association Marocaine de Gouvernance, Entrepreneuriat et Performance (AMGEP), May 2023, MARRAKECH, Maroc

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