Emergence of Social Robot Technology and Its Friction-Free Diffusion in Society: From Engineering Aesthetics and Compatibility Perspective

Sheshadri Chatterjee, Ranjan Chaudhari, Ajay Kumar () and Francesco Schiavone
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Sheshadri Chatterjee: IIT Kharagpur - Indian Institute of Technology Kharagpur
Ranjan Chaudhari: PULV - Pôle Universitaire Léonard de Vinci
Ajay Kumar: EM - EMLyon Business School
Francesco Schiavone: PARTHENOPE - Università degli Studi di Napoli “Parthenope” = University of Naples, PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université

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Abstract: A social robot utilizes artificial intelligence (AI) technology to engage and interact with humans and several studies have explored the various functionalities of social robots. However, limited research has been conducted on how factors such as aesthetics and compatibility can influence individuals' intention to use social robots. Consequently, the aim of this research study is to address this gap and provide insights in this area. The study adopts the technology acceptance model, theory of planned behavior, and innovation diffusion theory to investigate the cognitive and psychological factors that impact an individual's intention to use social robots. The study uses self-efficacy, and innovativeness as the predictors of compatibility. Also, the study uses personal norms, and social norms as predictors of aesthetics. Taking account of theories and current literature, we developed a conceptual model and validated it using the partial least squares structural equation modeling technique with 372 respondents. The study found that compatibility and aesthetics are important factors impacting individuals' intentions to use social robots.

Keywords: Business continuity; Corporate Governance; DCV; industry 4.0; pandemic; Sustainability; TOE (search for similar items in EconPapers)
Date: 2024
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Published in IEEE Transactions on Engineering Management, 2024, 71, 13179-13190 p. ⟨10.1109/TEM.2023.3324149⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04371847

DOI: 10.1109/TEM.2023.3324149

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