Netflix: disrupting the entertainment market with digital technologies, time and again

Solène Juteau

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Abstract: This case study focuses on Netflix's technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Up until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix's use of Cloud Computing and proposes elaboration on Artificial Intelligence and Blockchain technologies. This case will be particularly useful for graduate and postgraduate students or MBA students in courses on digital technologies and business perspectives.

Keywords: Disruptive innovation; Digital platforms and ecosystems; Teaching cases; Long Tail; Artificial intelligence; Blockchain (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-cul, nep-pay and nep-sbm
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Published in Journal of Information Technology Teaching Cases, In press, ⟨10.1177/20438869231226394⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04374918

DOI: 10.1177/20438869231226394

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