L’entrepreneuriat comme performance

O empreendedorismo como performance

Jean-Luc Moriceau (), Isabela Paes (), Géraldine Guérillot (), Madeleine Besson () and Marie Bia Figueiredo ()
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Jean-Luc Moriceau: IMT-BS - DEFI - Département Droit, Économie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Isabela Paes: CPN - Centre Pierre Naville - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay, LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Géraldine Guérillot: ANR - Agence Nationale de la Recherche
Madeleine Besson: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Marie Bia Figueiredo: IMT-BS - TIM - Département Technologies, Information & Management - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Abstract: The aim of this article is to understand entrepreneurship as performance, in order to investigate the interfaces between its dimensions of control and deviation. This is not about reducing entrepreneurship to performance, but about exploring the essential role of its performative dimension in the elaboration of transformative possibilities. In order to understand entrepreneurial presentations and speeches as performances, the presentations that entrepreneurs made of their projects during two online events that proved to be orchestrated and inspired by the logic of the shows. Faced with impeccable performances, we used a methodology that provided an opportunity for entrepreneurs to narrate backstage aspects of the events. The analysis material was composed of three moments of contact with entrepreneurial performances at events, each of them modeled to explore, from the position of observers-spectators, impressions felt, gestures, narratives and the distribution of roles and places in the creation of performative effects.

Keywords: Entrepreneurship; Performance; Control; Deviation; Backstage; Empreendedorismo; Controle; Desvio; Bastidores (search for similar items in EconPapers)
Date: 2023-07
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Published in Dispositiva : revista interinstitucional dos programas de pós-graduação em comunicação social da PUC Minas e da UFMG, 2023, 12 (22), pp.27-44. ⟨10.5752/P.2237-9967.2023v12n22p27-44⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04378574

DOI: 10.5752/P.2237-9967.2023v12n22p27-44

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