Relational identities’ negotiations in influence marketing

Hélène Bussy-Socrate () and Géraldine Paring ()
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Hélène Bussy-Socrate: PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université
Géraldine Paring: PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université

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Date: 2021-12-20
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Published in Digitaln Innovation and Finance, Dec 2021, Paris (en ligne), France

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