Social proximity in reshaping perceived rarity of luxury brands in communicated messages on social vs. classic media: an exploratory study

Ali Ghasemi Baghabrishami (), Nathalie Fleck-Dousteyssier () and Hélène Yildiz ()
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Ali Ghasemi Baghabrishami: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Nathalie Fleck-Dousteyssier: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2023-04
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Published in 5th Monaco Symposium on Luxury, Apr 2023, Monaco, Monaco

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04381916

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