The evolution of startups' business model through digitalization: what link with their growth trajectory?

L’évolution du modèle d’affaires des startups par la numérisation: quel lien avec leur trajectoire de croissance ?

Amina Hamani (), Sophie Peillon () and Jean-Michel Degeorge ()
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Amina Hamani: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol
Sophie Peillon: Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol
Jean-Michel Degeorge: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris], FAYOL-ENSMSE - Département Management responsable et innovation - ENSM ST-ETIENNE - Ecole Nationale Supérieure des Mines de St Etienne - Institut Henri Fayol

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Abstract: The growth of startups represents an important indicator for understanding their success. The objective of this article is to comprehend the growth trajectories of these companies in connection with the evolution of their business models driven by digitization. It relies on a multiple case study conducted with 14 French startups and focuses on how their leaders perceive the studied themes. The results reveal that startups can follow two different growth trajectories and provide new insights into their life cycle in relation to these trajectories. Finally, the article identifies three potential reconfigurations of startup business models through digitalization.

Keywords: Business models; digitalization; growth; life cycle; startups; Modèle d’affaires; numérisation; croissance; cycle de vie (search for similar items in EconPapers)
Date: 2024
Note: View the original document on HAL open archive server: https://hal.science/hal-04384108v1
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Published in Revue Internationale PME, inPress, 37 (3-4)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04384108

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