Incentive to sort waste: experimentation of signs on voluntary disposal points

Incitation au tri des déchets: expérimentation de signalisations sur point d’apport volontaire

Kimberley Girardon (), Patrick Gabriel () and Mickaël Dupré
Additional contact information
Kimberley Girardon: UBO UFR DSE - Université de Bretagne Occidentale - UFR Droit et sciences économiques - UBO - Université de Brest, LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

Post-Print from HAL

Abstract: • Objective Nudges are commonly used to incite a behavior, but how effective are they in a reflective task such as waste sorting? The objective is to compare the effect of nudges to the transmission of information alone in a context of low level of knowledge. • Methodology A benchmarking, a qualitative study and the application of an experimental methodology allow us to explore the behavioral effect of three forms of incentives in voluntary waste collection points. • Results The results suggest a correlation between the type of incentive and the complexity of the behavior per - ceived by the target. More specifically, informative displays led to an increase in the weight of waste sor - ted and were more effective than nudges, which did not significantly increase the amount of waste sorted. • Managerial and societal implications Nudges are not always effective, even within a framework of responsible behavior. Consistency should be sought between the type of incentive, the perceived complexity of the task and the level of practice of the users. Our study proposes an approach to identify the type of incentive to use, taking into account the behavior to be encouraged and certain characteristics of the target population with respect to this behavior (perceived complexity of the task, prior knowledge). • Originality The experimentation, through a "before and after" design with a control group, was conducted in situ, i.e. in real conditions.

Keywords: nudge; information; communication; environmentally responsible user behavior; comportements écoresponsables de l’usager (search for similar items in EconPapers)
Date: 2022-05-04
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2022, N° 105 (1), pp.111-131. ⟨10.3917/dm.105.0111⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04390841

DOI: 10.3917/dm.105.0111

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().