Le co-design d’individualisation et de co-création, Situations, motivations, valeur

Annabel Salerno
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Annabel Salerno: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Date: 2007
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Published in Marketing, Synthèses et Perspectives, Librairie Vuibert, pp.169-196., 2007, Collection Entreprendre

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