Manipulate us, we love that! the effects of online scarcity

Jean-François Toti (), Richard Huaman-Ramirez and Annabel Martin-Salerno ()
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Annabel Martin-Salerno: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Date: 2023-05-11
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Published in 39ème Congrès International de l’Association Française de Marketing, May 2023, Vannes, France

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