CSR and online banking: the case of the South Korean market

RSE et banques en ligne: le cas du marché sud-coréen

Marc Kouzez (), Ji-Yong Lee (), Gurvan Branellec and Jaesin Oh
Additional contact information
Marc Kouzez: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Ji-Yong Lee: Audencia Business School
Gurvan Branellec: ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC
Jaesin Oh: Gyeongsang National University

Post-Print from HAL

Abstract: The growing interest in corporate social responsibility (CSR) issues is not only for the traditional banks but also for the online banks. The latter, taking advantage of the Covid context that fosters digital transformation, has undergone remarkable development in recent years. Different from previous studies, our study focuses on online banks and examines how the integration of economic, philanthropic, ethical, and environmental concerns into banking activities affects their business development. Our results highlight the important role played by socially responsible activities in building customer loyalty through the bank's reputation and customer trust.

Keywords: CSR; Online Banking; Reputation; trust; Loyalty; RSE; Banque en ligne; Réputation; Confiance; Fidélité (search for similar items in EconPapers)
Date: 2023-12-22
References: Add references at CitEc
Citations:

Published in Recherches en sciences de gestion, 2023, 5, pp.367-395. ⟨10.3917/resg.158.0367⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04401134

DOI: 10.3917/resg.158.0367

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().