Impact de la presse numérique sur le consommateur à faible littératie numérique

Theo Akil, Jeannine Yazbeck, Abdelkader El Hejraoui and Grace Moussaid
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Theo Akil: IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux
Abdelkader El Hejraoui: IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes - UR - Université de Rennes

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Abstract: Impact of the digital press on the consumer with low digital literacy. Exploratory research This research focuses on a group of CCRLN consumers (Consumers with Reduced Digital Literacy Skills) facing the advent of the digital press in Lebanon. In this article, we present the concept of digital literacy as well as its impact on the information society. We opted for qualitative research based on semi-structured interviews (N = 22). We will examine three variables: the age, financial means, and level of digital literacy of newspaper consumers. Our results allowed three groups to emerge: 1) the committed, 2) the hesitant, 3) the resistant. In addition, our research points to three key themes on which the press should work, namely content, timeliness, and reliability of information.

Keywords: Consumer with Reduced Digital Literacy Skills; CCRLN; Digital press; Qualitative study; Readership; Consommateur à Compétence réduite en Littetatie Numérique (CCRLN); Presse numérique; Etude qualitative; Lectorat (search for similar items in EconPapers)
Date: 2022
Note: View the original document on HAL open archive server: https://hal.science/hal-04412604v1
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Published in La Revue des Sciences de Gestion, 2022

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04412604

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