Engaging with Startups 2.0: Involving Competitors - A Telefónica Perspective

Henry Chesbrough (), Sea Matilda Bez () and Agustin Moro
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Sea Matilda Bez: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, Labex Entreprendre - UM - Université de Montpellier, UM - Université de Montpellier

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Abstract: Telefónica, a large multinational telecommunication company, spends billions of dollars on internal R&D and engages with startups to accelerate its digital transformation. In 2011, Telefónica created Wayra, one of the first corporate startup accelerators and an example of "outside-in" open innovation. This case follows Agustín Moro, Head of Partnerships at Wayra. First, he navigates the challenges of integrating technologies from Wayra-sponsored startups into Telefónica. Next, in 2015, he wrestles with whether Telefónica should join a joint startup accelerator created by some of Wayra's competitors. Finally, Moro faces complex questions about this decision as well as Wayra's future.

Keywords: Open innovation; Start-ups; Entrepreneurial financing; Coopetition; Mobile and wireless technology; Growth strategy (search for similar items in EconPapers)
Date: 2023-09-30
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Published in Harvard Business Review Case Studies, 2023, https://store.hbr.org/product/engaging-with-startups-2-0-involving-competitors-a-telefonica-perspective/B6045

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