The performance of companies in the banking sector in Cameroon: A look from the Theory of Planned Behaviour (TPB)

La performance des entreprises du secteur bancaire au Cameroun: Un regard à partir de la Théorie du Comportement Planifie (TCP)

Mbam Junior () and Hervé Donald Djouda Djiako ()
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Mbam Junior: Université de Douala
Hervé Donald Djouda Djiako: Université de Douala

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Abstract: The behavior of managers is an important element to obtain a level of performance in permanent improvement of companies in general and banks in a particular. Indeed, it is a determining factor of the performance of the company. In the current socio-economic context characterized by several changes, the performance of banks is approached under various dimensions: commercial, economic, financial, managerial, organizational, social, etc. This research examines the contribution of the theory planned behavior on the performance banks. Thus, the main results to which we lead, show a positive and significant contribution of the main variables of this theory on the performance of banks. Infact, a successful performance of the bank is achieved through a strong positive intention of its managers to commit actions aimed at satisfying customer expectations, controlling costs, and processing times, mobilizing all employees, the management of risks and opportunities in the banking system, the optimal allocation human, financial and technical resources, and the continuous search for improved results.

Keywords: Performance secteur bancaire comportement planifié Performance banking sector planned behavior; Performance; secteur bancaire; comportement planifié Performance; banking sector; planned behavior (search for similar items in EconPapers)
Date: 2022
Note: View the original document on HAL open archive server: https://hal.science/hal-04421297
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Published in Revue Internationale des Sciences de Gestion, 2022, 5 (2), pp.494-516. ⟨10.5281/zenodo.6515805⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04421297

DOI: 10.5281/zenodo.6515805

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