Evaluation of the intention to use a augmented reality mobile application for wine purchase

Stéphane Bourliataux-Lajoinie (), Yann Rival, Mickaël David () and Silvia Cacho-Elizondo
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Stéphane Bourliataux-Lajoinie: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Yann Rival: GDI - Gouvernance et développement insulaire - UPF - Université de la Polynésie Française
Mickaël David: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Silvia Cacho-Elizondo: IPADE - IPADE Business School [Mexico]

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Date: 2024-01-17
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Published in International Marketing Trends Conference, ESCP, Jan 2024, Venise, Italy

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