Shared Product: typology and issues for firms

Batoul Tamim (), Benoit Petitpretre and Stéphane Bourliataux-Lajoinie ()
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Batoul Tamim: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM], CNAM - Conservatoire National des Arts et Métiers [CNAM]
Benoit Petitpretre: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM], CNAM - Conservatoire National des Arts et Métiers [CNAM]
Stéphane Bourliataux-Lajoinie: CNAM - Conservatoire National des Arts et Métiers [CNAM], LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 2024-01-18
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Published in International Marketing Trends Conference, ESCP, Jan 2024, Venise, Italy

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