Motives for Posting Fake Reviews: Evidence from a Cross-Cultural Comparison

Mustafeed Zaman, T. Vo-Thanh, C.T.K. Nguyen, R. Hasan, S. Akter, M. Mariani and L. Hikkerova
Additional contact information
Mustafeed Zaman: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
T. Vo-Thanh: ISI [Cerege] - Intelligence Stratégique Internationale [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers
C.T.K. Nguyen: University of Ulsan
R. Hasan: Maynooth University - National University of Ireland Maynooth
S. Akter: University of Wollongong [Australia]
M. Mariani: UOR - University of Reading, UNIBO - Alma Mater Studiorum Università di Bologna = University of Bologna
L. Hikkerova: IPAG Business School

Post-Print from HAL

Abstract: The main purpose of the present study is to address the existing research gaps by examining the motives of customers for writing online fake reviews for cosmetic products. Based on the self-determination theory, 20 customers from South Korea and 31 from France were interviewed in order to conduct a cross-cultural comparison. The results demonstrate the extrinsic and intrinsic motivations of South Korean and French customers for posting fake reviews for cosmetic products and highlight the similarities and differences between the two cultures. Both theoretical and managerial implications were presented. This study helps cosmetic brands better understand the motives of customers for posting fake reviews and how to deal with them. \textcopyright 2022 Elsevier Inc.

Keywords: Cosmetics; Fake reviews; French; Motives; Self-determination theory; South Korea (search for similar items in EconPapers)
Date: 2023-01-01
References: Add references at CitEc
Citations:

Published in Journal of Business Research, 2023, 154, pp.113359. ⟨10.1016/j.jbusres.2022.113359⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04433063

DOI: 10.1016/j.jbusres.2022.113359

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().