How Does Digital Media Engagement Influence Sustainability-Driven Political Consumerism among Gen Z Tourists?

S. Seyfi, C.M. Hall, T. Vo-Thanh and Mustafeed Zaman
Additional contact information
S. Seyfi: University of Oulu [Finland] = Oulun yliopisto [Suomi] = Université d'Oulu [Finlande]
C.M. Hall: University of Oulu [Finland] = Oulun yliopisto [Suomi] = Université d'Oulu [Finlande], University of Canterbury [Christchurch], Linnaeus University, Taylor’s University, KHU - Kyung Hee University
T. Vo-Thanh: Excelia Group | La Rochelle Business School
Mustafeed Zaman: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

Post-Print from HAL

Abstract: Digital media encourages the engagement of younger generations in civic life and increases their political consumption. Using a lifestyle politics perspective as a theoretical lens and situated in literature on political consumerism and consumer sustainable behaviour, this study demonstrates how digital media engagement drives the construction and mobilization of political consumerism among a Gen Z cohort in a developing country context. A qualitative analysis illustrates how digital media enables sustainability-driven political consumerism. Digital media and social media networks reinforce engagement in tourism-related boycotting and buycotting behaviors as expressions of political consumerism among Gen Z'ers. A novel framework indicating a spectrum of digital political consumerism that divides activism behaviors into spectator, transitional, and gladiatorial activities is developed. This study highlights that GenZ interest in political and ethical consumption is not just a Western practice although political consumerism varies between and across societies, cultures and polities. By applying the tenets of lifestyle politics theory, the study enriches the literature by providing a grounded generational understanding of tourists' ethical consumption as a political practice. The study offers recommendations for understanding ethically and politically motivated consumption behaviours and practices of a young traveler cohort. \textcopyright 2022 Informa UK Limited, trading as Taylor & Francis Group.

Keywords: boycott; buycott; digital activism; Gen Z; lifestyle politics theory; Political consumerism; sustainability (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Journal of Sustainable Tourism, 2023, 31 (11), pp.2441--2459. ⟨10.1080/09669582.2022.2112588⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04434042

DOI: 10.1080/09669582.2022.2112588

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().