How Can Hotels Create Sustainable Competitive Advantages? A Resource-Based View

M. Zaman, T. Vo-Thanh, R. Hasan, S.M.R. Shams and D.B. Vukovic
Additional contact information
M. Zaman: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
T. Vo-Thanh: ISI [Cerege] - Intelligence Stratégique Internationale [Équipe du Cerege] - CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers
R. Hasan: Maynooth University - National University of Ireland Maynooth
S.M.R. Shams: Northumbria University [Newcastle]
D.B. Vukovic: RUDN - Université russe de l'amitié des peuples = People's Friendship University of Russia = Rossijskij universitet družby narodov [Moscou]

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Abstract: The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented. \textcopyright 2022 Informa UK Limited, trading as Taylor & Francis Group.

Keywords: AHP; Boutique hotels; Marketing resources; Resource-Based View (RBV); Sustainable competitive advantages (search for similar items in EconPapers)
Date: 2022-04-22
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Citations: View citations in EconPapers (1)

Published in Journal of Strategic Marketing, 2022, pp.1-16. ⟨10.1080/0965254X.2022.2066558⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04444813

DOI: 10.1080/0965254X.2022.2066558

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