E-reputation: A case study of organic cosmetics in social media

Fatma Fourati-Jamoussi ()
Additional contact information
Fatma Fourati-Jamoussi: INTERACT - Innovation, Territoire, Agriculture et Agro-industrie, Connaissance et Technologie - UniLaSalle

Post-Print from HAL

Abstract: This article was the result of a business intelligence project, processing and analyzing the presence of four companies in the field of organic cosmetics on social media. The organic cosmetics market sees the number of competitors already present grow brands and companies should make efforts on their marketing strategies to stand out in such a context. Thus, the study of e-reputation of a limited number of organic cosmetics brands will allow us to build an overview for each of these brands. This work aims to compare the reputation of each brand using different monitoring tools, to identify both the profile of Internet users and brands and to propose recommendations for each brand based on the results obtained during the implementation of this project.

Keywords: Media; Business Intelligence; E-reputation; Social Media; Monitoring tools; Organic Cosmetics (search for similar items in EconPapers)
Date: 2015-12-17
References: Add references at CitEc
Citations:

Published in IEEE, 2015, pp.125-132. ⟨10.1109/ISEI.2015.7358734⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04446128

DOI: 10.1109/ISEI.2015.7358734

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().