Connecting CSR organizational acculturation and internal branding

Cristina Longo () and Fatima Regany ()
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Cristina Longo: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Fatima Regany: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Date: 2023-07-06
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Published in European Association for Consumer Research Conference, Jul 2023, Amsterdam, Netherlands

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