Devenir une marque engagée: entre transparence et doutes, une transformation périlleuse

Cristina Longo (cristina.longo@univ-lille.fr) and Fatima Regany (fatima.regany@univ-lille.fr)
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Cristina Longo: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Fatima Regany: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Date: 2021-11-18
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Published in 20èmes Journées Normandes de Recherche sur la Consommation, Nov 2021, Rouen, France

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