La marque de distributeur à l’assaut du territoire émotionnel et expérientiel: vers l’expression de la raison d’être

Fatima Regany () and Cristina Longo ()
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Fatima Regany: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Cristina Longo: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

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Date: 2022-09-15
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Published in Isabelle Collin-Lachaud. Rêvolutions du commerce dans une société en transition, EMS, Collection Societing, pp.63-85, 2022

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