La Raison d’Être du marketing et des marques

Géraldine Michel ()
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Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2023-06-28
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Published in Décisions Marketing, 2023, N° 110 (2), pp.25-28. ⟨10.3917/dm.110.0025⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04452489

DOI: 10.3917/dm.110.0025

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