Brand activism: understanding LGBT perception in the light of the social identity theory

Alexandre Nassar, Valérie Zeitoun and Géraldine Michel ()
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Alexandre Nassar: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School
Valérie Zeitoun: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2023
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Published in Conference Consumer Culture Theory, 2023, Lund, Sweden

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04452521

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