Facing the Innovation-Export Paradox: Lessons from Innovative SMEs Operating in Small Domestic Markets

M.C. Nguyen, Valérie-Inès de La Ville () and Eric Milliot ()
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M.C. Nguyen: ICHEC - Brussels Management School [Bruxelles]
Valérie-Inès de La Ville: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique
Eric Milliot: Nantes Univ - UFR FLCE - Nantes Université - UFR Faculté des Langues et Cultures Etrangères - Nantes Université - pôle Humanités - Nantes Univ - Nantes Université, LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université

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Abstract: This chapter presents a literature review that guides the study and includes the types of innovation and innovation process, and the resource-based view. The resource-based view highlights the link between strategy and the internal resources of firms and allows the acquisition and allocation of a company's resources to be viewed as a strategic decision. It also combines "the internal analysis of phenomena within companies with the external analysis of the competitive environment". For companies operating in small domestic markets, fostering innovation logically leads to the enhancement of export sales in order to achieve a satisfying level of return on research and development investments. An in-depth case study is most appropriate at the exploratory stage of a research project. It is suited to analyzing the interaction between key variables in close cooperation with practitioners, in this case the executives of innovative companies operating in small domestic markets.

Date: 2021
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Published in Nadine Tournois; Philippe Very. Open internationalization strategy, Routledge, pp.297-316, 2021, 978-0-367-55793-5

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