Behavioral mechanisms influencing sustainable supply chain governance decision-making from a dyadic buyer-supplier perspective

Amine Belhadi, Sachin S. Kamble, Venkatesh Mani, V.G. Venkatesh and Yangyan Shi
Additional contact information
Amine Belhadi: UCA - Université Cadi Ayyad [Marrakech]
Sachin S. Kamble: EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Venkatesh Mani: Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School
V.G. Venkatesh: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Yangyan Shi: SXU - Shanxi University, Macquarie University [Sydney]

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Abstract: This paper explores the behavioral tendencies of buyer-supplier dyads during sustainable supply chain governance (SSCG) decision-making under the complexity and uncertainty of the sustainable performance of their partners. In doing so, this work builds on Behavioral Decision Theory (BDT), together with the literature on dyadic buyer-supplier relationships, to develop a theoretical framework to examine factors affecting the SSCG decisions of supply chain managers and firm representatives under uncertainty of the sustainable performance of their partners. An experimental vignette methodology (EVM) is used to collect and analyze data from 374 matched buyer-supplier dyads. The findings suggest that behavioral uncertainty could lead to both contractual and relational SSCG. However, the interaction of interpersonal trust and relational experience is critical to shaping the SSCG decision. The findings of the study suggest that behavioral uncertainty does not play significant role in shaping SSCG decisions. However, the interplay with negative relational experience may lead to more contractual SSCG. Furthermore, the degree of interpersonal trust between the buyer and supplier representatives significantly encourages them to opt for more relational SSCG. The study supports that positive relational experience helps to strengthen the trust. Using our findings, supply chain managers and executives should strive to build interpersonal trust between their employees and positive relational experience with their supply chain partners to develop relational SSCG throughout the supply chains.

Keywords: Behavioral decision theory; Sustainable supply chain; Contractual mechanisms; Relational governance; Behavioral uncertainty; Interpersonal trust; Relational experience (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

Published in International Journal of Production Economics, 2021, 236, pp.108136. ⟨10.1016/j.ijpe.2021.108136⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04455599

DOI: 10.1016/j.ijpe.2021.108136

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