To contribute: a non market experience that interlaces production and consumption

Contribuer: une expérience non marchande qui entremêle production et consommation

Erwan Joud (), Nicolas Jullien and Marine Le Gall-Ely ()
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Erwan Joud: UBO - Université de Brest, LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Marine Le Gall-Ely: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: Contributors are individuals whose voluntary and free activity consists of bringing a productive part to a common work where the market is peripheral. The marketing literature allows them to be described as prosumers (Ritzer and Jurgenson, 2010), that is to say involved in a complex arrangement of production and consumption. Understanding the experience of contributors shows that freedom of engagement is not a barrier to joint production, even if it is difficult for an organization to manage this resource. The results make it possible to describe the self-sustaining dynamic that leads contributors in a quest for positive experiences (Csikszentmihalyi and Nakamura, 2014). The latter allows contributors to access a state of flow or relaxation, then encourage the repetition of experiences. Through a comprehensive approach, this paper strengthens theoretical knowledge about a common form of prosumption and invites us to continue understanding the mechanisms favoring the support of contributors.

Keywords: Contribution; Prosumption; Experience; Elicitation; Non-market; Contribution -Prosumption -Experience -Elicitation -Non-market (search for similar items in EconPapers)
Date: 2024-01-18
Note: View the original document on HAL open archive server: https://hal.science/hal-04459202v1
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Published in International Marketing Trends Conference, Jan 2024, Venice Italy, Italie

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