INNOVATION IN THE FINANCIAL FUNCTION: A PATH TOWARDS PERFORMANCE

L'INNOVATION DANS LA FONCTION FINANCIÈRE: UNE ALLURE VERS LA PERFORMANCE

Ghizlane Barzi () and Zineb Bamousse
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Ghizlane Barzi: ENCGS - Ecole Nationale de Commerce et de Gestion de SETTAT
Zineb Bamousse: ENCGS - Ecole Nationale de Commerce et de Gestion de SETTAT

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Abstract: The financial sector represents a major challenge for researchers, as it is undergoing exponential change. The financial function is at the heart of debates in management science studies, as it lies at the heart of the ongoing transformation of organizations. It is an essential pole of analysis, forecasting and dissemination of financial culture in Moroccan companies. Indeed, the aim of this study is to analyze the relationship between the development of innovative management in the finance function and corporate performance, particularly in the Moroccan context. Furthermore, to present the important role of the CFO as a leader of innovation and guarantor of development. To this end, an exploratory study was carried out among 15 major Moroccan companies in various sectors. The results of this study demonstrated the interest of CFOs in adopting innovation tools in their activities, and presented innovation as a genuine performance lever.

Keywords: Secteur financier Gestion innovante Performance des entreprises Innovation Développement organisationnel Culture financière Numéro 2 2024; Secteur financier; Gestion innovante; Performance des entreprises; Innovation; Développement organisationnel; Culture financière (search for similar items in EconPapers)
Date: 2024-01-30
New Economics Papers: this item is included in nep-ara and nep-sbm
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Published in The economics and management review (EMR), 2024, 2

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