Can live-streaming e-commerce boost purchase intention? An application to Chinese luxury market under COVID-19 pandemic situation
Maxime Koromyslov () and
Yuan Wan
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Maxime Koromyslov: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ICN Business School
Yuan Wan: Shanghai Jiao Tong University [Shanghai]
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Date: 2024-01
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Published in 23d International Marketing Trends Conference., Jan 2024, Venise (IT), Italy
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