RSE et banques en ligne: le cas du marché sud-coréen

M. Kouzez, J. Y. Lee (), G. Branellec and J. Oh
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J. Y. Lee: Audencia Business School

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Abstract: The growing interest in corporate social responsibility (CSR) issues is not only for the traditional banks but also for the online banks. The latter, taking advantage of the Covid context that fosters digital transformation, has undergone remarkable development in recent years. Different from previous studies, our study focuses on online banks and examines how the integration of economic, philanthropic, ethical, and environmental concerns into banking activities affects their business development. Our results highlight the important role played by socially responsible activities in building customer loyalty through the bank's reputation and customer trust.

Keywords: CSR; –; Online; banking; –; Reputation; –; Trust; –; loyalty (search for similar items in EconPapers)
Date: 2023-10
New Economics Papers: this item is included in nep-mac and nep-pay
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Published in Recherches en sciences de gestion, 2023, 2023/5 (158), pp.367-395. ⟨10.3917/resg.158.0367⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04469792

DOI: 10.3917/resg.158.0367

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